SolutionMania

What's Your Internet Strategy?

The chances are you already have a website; it might even be a good one! You may have put together a proper plan to ensure your site has a real purpose and attracts a good quantity of the right kind of visitors. It might even persuade them to part with some money in return for your goods and services.

If you do have such a site, well done - you're one of the few! If you haven't - perhaps you should speak to my team at Firehoop.

But - your website strategy should only form a part of your business' overall Internet Strategy.

23 July

What is Microsoft Doing?

There's something very strange going on at Microsoft - and I can't help feeling it's all down to a lack of coherent strategy.

I have already written about the unprecedented steps Microsoft has taken to take the fight to Apple in the Smartphone market. I am eagerly awaiting the launch of their new mobile platform. Will Microsoft be able to create an ecosystem to surround the platform that can compete with Apple? Will the Zune Marketplace be able to take on iTunes? Will the Marketplace be able to take on the App Store?

Who knows?

13 July

Voting With Your Feet

I frequently remind my clients that marketing their business online has many advantages over more traditional methods. One of the key differences is the ability to gather near instant statistics. When done properly, the effectiveness of each piece of marketing can be measured in detail.

This can really help make sure budget is being used in the most appropriate way.This is true for both off-site advertising and for changes which are made on-site, too.

Organisations and individuals who are really focussed on growing the audience of their website will always keep a close eye on their statistics. When making any change to their site - from design and content changes to the introduction of different advertisers - they will be watching to see how their visitors react.

11 May