Windows Phone 7 officially launched in the UK on Thursday 21st October. Unfortunately nobody at Microsoft seems to have mentioned this to the hardware manufacturers, the networks or the retailers. Unless you lived inside the M25 your chances of getting a handset on launch day were pretty minimal.
The whole thing seemed a bit rushed and nobody I asked seemed to know exactly what was happening. One particular shop assistant, when asked whether they had any Windows Phone 7 devices in stock replied with, “Is that one of those new Android phones?”