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Social Media - What's it all about?

Love it or hate it, there's no doubt that Social Media is here to stay. Facebook now has over 400 million active users and the number of celebrities using Twitter means that it is rarely out of the spotlight.

It's already making a huge difference to the way people use the web. As a result, businesses are increasingly taking advantage of the opportunity to reach new audiences.

The big question is - how should a business make the best use of social media?