Getting automated e-mail right can be hard.
On the technical side you have to deal with e-mail clients that have little or no decent HTML support and anti-spam software to get past. Testing can be very difficult, particularly when it comes to personalisation of e-mails and the inclusion of custom content.
Then there are other issues around making sure the content is not only correct but also sent at the right time. This usually involves coordinating sign-off from several different departments when everybody just wants the e-mails to be sent right now!
Over the last few months I have received a few e-mails from some large organisations which haven't turned out as well as I'm sure they would have liked. I share them here and dedicate them to anyone who knows the painful sinking feeling which only comes when you know it's too late...
Who is 'English Bas'?
Your new maps are ready to download... or are they?!
I'm glad delivery is free considering the phone looks like it's going to cost £169 per month!
What's the best way to apologise for sending someone an e-mail when they've told you they don't want to receive e-mail from you? I'm not convinced sending another e-mail is the way to go.
Ironically, I didn't receive the e-mail newsletter they are apologising for!