Chris Roberts

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Posts from October 2012

Apple vs Microsoft - The Surface Strategy

It's been a big week for technology with, among others, Apple releasing a new range of iMacs, a new iPad (already) and the 7" iPad Mini. Microsoft also released Windows 8 and their first tablet - the Microsoft Surface.

The technology press were at all of the main events creating lots of content and stimulating lots of debate, much of which was pretty polarized. Those in the Apple camp were hailing the launch of the iPad mini whilst dismissing Surface as a failure before a single unit had sold. Microsoft's camp also had its fair share of supporters claiming that 'Apple is in trouble' and that the iPad's days are numbered.