SolutionMania

What's Your Internet Strategy?

The chances are you already have a website; it might even be a good one! You may have put together a proper plan to ensure your site has a real purpose and attracts a good quantity of the right kind of visitors. It might even persuade them to part with some money in return for your goods and services.

If you do have such a site, well done - you're one of the few! If you haven't - perhaps you should speak to my team at Firehoop.

But - your website strategy should only form a part of your business' overall Internet Strategy.

Voting With Your Feet

I frequently remind my clients that marketing their business online has many advantages over more traditional methods. One of the key differences is the ability to gather near instant statistics. When done properly, the effectiveness of each piece of marketing can be measured in detail.

This can really help make sure budget is being used in the most appropriate way.This is true for both off-site advertising and for changes which are made on-site, too.

Organisations and individuals who are really focussed on growing the audience of their website will always keep a close eye on their statistics. When making any change to their site - from design and content changes to the introduction of different advertisers - they will be watching to see how their visitors react.

My First Rule of Business

Over the last week or two, I have been reviewing various aspects of my business and have realised that I've been making a glaring mistake. We're now well on the way to resolving the problem, but I wanted to make sure the same thing doesn't happen again.

Some Background

In my spare time I dabble with share trading on the stock market. As well as actually buying and selling shares I sometimes place spread bets. Whilst there are a lot of similarities, spread betting can be much more risky. To help protect myself, I have written a list of simple rules. Before making a trade, I always consult my list of rules to make sure I'm not about to do anything stupid.

When not to Do It Yourself

I have a bad habit that I've been trying to kick ever since I started running a business. I have a built in compulsion to do everything myself. Whether this stems from force of habit from the days when I was the only person in the business, or from some kind of built-in arrogance that makes me feel I'm the only man for the job - I don't know. All I know is that it's there - and it's not good.

What do I mean by DIY projects? I mean the sort of project that's got nothing directly related to the money generating potential of the business, but still needs to be done.

The problem with DIY